Elevation Coffee Roasters

I had the honor of creating illustrations for Elevation Coffee Roasters, using a playful, organic style that I’ve developed over time and that has quickly become one of my personal favorites. When I took on this project, my goal was to stay true to the company’s established brand identity by incorporating their existing color palette, while also adding my own unique style to create a bright and whimsical aesthetic. To achieve this, I created illustrations based on a curated list and explored multiple versions of each before narrowing them down to the ones that best aligned with both my artistic style and the brand’s voice. A key element of this design is the integration of the three circles featured in Elevation Coffee Roasters' primary logo, which I used to reinforce the brand's vision and identity in order to establish consistency throughout the composition.