Kids Ministry Rebrand

I had the privilege of refreshing the overall branding for Bay Hope Kids Ministry by designing new brand elements, selecting a refined color palette, and updating the typography to better align with this ministry's voice. Given that Bay Hope Church is based in sunny Florida, I carefully designed animals that align with the local flora and fauna to create a connection to the surrounding environment. Each animal illustration incorporates geometric shapes like diamonds, arches, and half-circles, drawing from classic children's toys like building blocks and shape puzzles. This brand identity was intentionally created to be both timeless and playful, while maintaining a modern aesthetic that appeals to this ministry's audience.