Colombia Mission Trip

When designing the visual identity for this project I knew I wanted it to resonate with both the vision of the trip and the people it would reach. To highlight the trip's focus on reaching people for Christ through soccer, I made the soccer ball the logo's central element. I intentionally chose this color pallet to loosely reflect the bold hues of the Colombian flag. The vibrant, bold, block-cut illustrations were designed to embody the energy and enthusiasm of both the trip and the culture. The sour sop, plantain, passion fruit, and peruvian groundcherry elements were intentionally incorporated as subtle nods to Colombia's rich biodiversity. These local fruits further anchor the design in the unique cultural and natural landscape of the country.